Dan ariely online dating
" And I took people that I liked more and I liked less, and I took their profile and I tried to figure out could I tell the difference? Imagine you went to 50 people you really like and 50 people you only like so-so, and you asked all of them to fill this profile, then you took this 100 profiles and you tried to sort them out into piles. And then went a step further, did some studies with online daters about how much they enjoyed it and what they were getting from it, until the final stage, we, I figured out, I thought I knew what was going on, which is that online dating sites assume that people are easy to describe on searchable attributes.
They think that we’re like digital cameras, that you can describe somebody by their height and weight and political affiliation and so on. That when you taste the wine, you could describe it, but it’s not a very useful description. And it’s the complexity and the completeness of the experience that tells you if you like a person or not.
And this breaking into attributes turns out not to be very informative.
So on the last stage of this process, we created a different Web site.
Since the emotions and excitement toward Obama seem to be those usually reserved for romantic attraction, I would like to draw on some lessons from our (Mike Norton, Jeana Frost, and I) research on the ways in which people form impressions about others in romantic settings and the pitfalls of their impressions.
What we found is that although people expect that the more they get to know another person the more they will like this person, in reality familiarity breeds contempt!
And online dating was a very promising way to think about this solution for a marketplace that wasn’t working very well, and he tried online dating and he was just failing miserably, continuously. So I didn’t ask them to really enroll, I just took their profile sheets and asked people, "Could you fill those out but without your name? So this is kind of an initial observation that something is going wrong in this, in this market.
And that different website allowed people to experience other people without all of these attributes.
And we show that this is actually much better and would lead to much more, much higher probability of going on a second, on a real date afterward.
"If you're [an unattractive] woman, you start valuing short men who are bald with bad teeth," says Ariely.
"I mean, you just say, 'These are really wonderful features: I like hairy chests, I like bald head.' You basically change what you like and that actually helps you adjust."Ariely also talked about the "Ikea effect," whereby we tend to overvalue the things we ourselves make—and we tend to think others will value them highly as well. "I have two wonderful kids, I love them dearly, I think they’re amazing.